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CEOWORLD magazine - Archive in Joelle Kaufman

Joelle Kaufman

Joelle Kaufman

Joelle Kaufman is the author of Crushing the Cancer Curveball: A Playbook for the Newly Diagnosed, their Family And Friends. Her life has been shaped by breast cancer since age 13, culminating in her own 2023 diagnosis—the fourth in her immediate family. As CEO and Founder of GTM Flow, she combines cancer-forged resilience with cutting-edge go-to-market leadership strategies. Joelle’s expertise spans healthcare and business, earning her positions on the UCSF Patient Experience Council and the Advisory Board of USC’s The Pink Test. Her insights have been featured in the New York Times, Wall Street Journal, Fortune Magazine, and the CEOWORLD magazine.


Joelle Kaufman is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn, for more information, visit the author’s website CLICK HERE.
Joelle Kaufman
CEO Briefing

Leading Through Life’s Toughest Curveballs: How to Support Employees Facing Cancer

As a leader, it’s inevitable that you or someone you manage will face an awkward yet vital conversation about cancer. The fastest-growing population of cancer patients comprises people under 50—those in the prime of building their careers and families, often stretched thin. With one in two Americans diagnosed with cancer...