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Tuesday, November 12, 2024
CEOWORLD magazine - Archive in Jim Ewel

Jim Ewel

Jim Ewel

Jim Ewel, President and Founder of AgileMarketing.net, is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on Agile. Ewel runs an Agile marketing consultancy, where he has helped over 60 organizations adopt this futureproof approach to marketing. His new book is The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results. Jim Ewel is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.
Tech and Innovation

Did COVID-19 Destroy Your Marketing Plan? Avoid a Repeat with Agile

I was talking with one of my clients back in March, and he was telling me how they were adapting to changes in their business from the COVID-19 pandemic and related economic effects. One thing struck me in what he said: he was glad they hadn’t completed an annual marketing...