Amazon has more customer search and purchase data than any e-commerce business. It is able to spin up private label brands in six months flat based on data and customer intent. Knowing what customers are looking for and what is popular in terms of sales gives Amazon a large advantage...

One morning, you get a call from one of your long-time retailers, complaining that he’s found your products being sold on Amazon at prices 20% lower than what you seek to have across all of your sales channels. Your retailer tells you he is very frustrated that he’s being asked...