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Tuesday, November 5, 2024
CEOWORLD magazine - Archive in Holly Rollo

Holly Rollo

Holly Rollo

With over 30 years of experience in the technology industry, Holly Rollo is a CEO, board member, and strategic advisor who specializes in transforming go-to-market (GTM) engines and repositioning products and services portfolios in the face of major market disruptions, turnarounds, hyper-growth, carve-outs, and pre/post-equity transactions.

As a former CMO, she’s the founder of Surge Strategies, a strategic marketing advisory firm helping B2B software CEOs drive growth and scale. Holly leverages her extensive experience, network, and passion to enable, empower, and facilitate the success of the companies and entrepreneurs she works with. Her first book, Power of Surge: Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value (Advantage Media Group), provides the key steps for CEOs to transform their marketing strategies to gain a competitive advantage and transaction success.

Holly Rollo is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn.
Holly Rollo
CEO Advisory

B2Bs & the CMO Problem: 5 Reasons Why Finding & Keeping an Effective CMO is so Difficult

CEO AdvisoryHolly Rollo
In the fast-paced and ever-evolving world of B2B software, the role of the Chief Marketing Officer has never been more critical. Yet, it's also a role plagued by high turnover and suffering from its own brand problem. This article explores the root causes of this challenge, drawing insights from Holly...