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Friday, November 22, 2024
CEOWORLD magazine - Archive in Herb Karlitz

Herb Karlitz

Herb Karlitz

Herb Karlitz is CEO and founder of Karlitz & Company, (KCO) an industry leader in designing and marketing globally recognized events, celebrating their 30th anniversary in 2020. Corporate clients include American Express, JP Morgan Chase, EY, Merrill Lynch, among others. Karlitz & Company supports many non-profits, including City Harvest, the New York Food Bank, Share Our Strength, and The Humane Society of New York, among others. Herb founded Karlitz & Company as a marketing firm. However, his passion for food and wine soon influenced the direction of his work, and he became one of the first to recognize and market the idea of “celebrity chefs” long before they became globally recognized names. Herb Karlitz is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
Herb Karlitz
CEO Agenda

Adjusting your business method during a pandemic, without quarantining your brand

Nine months ago, when the pandemic completely disrupted our normal ways of doing business, marketers had no playbook to reach for that would offer guidance for keeping their brands relevant and top-of-mind. Prior challenges – from 9/11 to the 2008 downturn – were not completely applicable, since they did not...