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Frank O’Connell

Frank O’Connell

Frank O’Connell, author of JUMP FIRST, THINK FAST is known for his unconventional approach for high performance through his strategic thinking, brand building, breakthrough marketing, and new product ideas. His accomplishments include serving as president of Reebok Brands, president of HBO Video, CEO of Indian Motorcycle, and chairman and CEO of Gibson Greetings, Inc. He spent the first fourteen years of his career developing well-known brands at Arnold Bakery, Mattel, Carnation Company, and Hunt Wesson foods, among other brands in the baking and natural foods industry.

O’Connell was a senior partner with The Parthenon Group, a top strategic consulting company for seven years. He also spent sixteen years on the board of TreeHouse Foods Inc., and he is an investor and board member at Schylling, Inc., a toy company and is cofounder of Tuckerman Capital. He has also served on numerous Cornell University boards where he earned his B.S. in Economics and an M.B.A.

Frank O’Connell is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Frank O’Connell
CEO Insider

To Build Your Strategic Plan, First Know What Business You’re In

CEO InsiderFrank O’Connell
No business can succeed without a strategic plan. Yet, based on my fifty years of experience leading companies like Reebok and HBO Video, I’ve come to realize that often the biggest hurdle to creating a plan is figuring out exactly what business you’re in. Below is my step-by-step formula for...