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CEOWORLD magazine - Archive in Engelina Jaspers

Engelina Jaspers

Engelina Jaspers

Engelina Jaspers is a brand strategy expert and founder of Marketing Flexology. Engelina Jaspers helps business leaders build nimble marketing organizations with customer insight and speed to execution at its core. Engelina is a business storytelling specialist and author of Marketing Flexology: How to Outsmart Change and Future-proof Your Career (Flex Pro Media; October 16, 2018).
CEO Advisory

Of All The Agilities, This Agility Rules

CEO AdvisoryEngelina Jaspers
The term agility has been applied to many aspects of a business. It extends to operations (process agility, manufacturing agility, supply chain agility), to products (portfolio agility, service agility, systems agility), to leadership (strategic agility, team agility, emotional agility) and more. Larry Cooper, who leads an agility LinkedIn group, cuts...