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CEOWORLD magazine - Archive in Eli Schwartz

Eli Schwartz

Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.

Eli Schwartz is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.
Eli Schwartz
CEO Advisory

To SEO Or Not To SEO? There’s A Lot More To That Question

CEO AdvisoryEli Schwartz
In the course of my consulting career, I have been fortunate to meet with and learn from many respected business leaders in the tech industry. It never ceases to surprise me how quickly marketing leaders will spend millions of dollars on search engine advertising (Google ads and others), while only...