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Diane Primo

Diane Primo

Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is the only African American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature and raised the stakes in all communications.

As founder of Purpose Brand, Diane builds on a groundbreaking 30-year career leading some of the top marketing organizations in the country. She served as general manager at Quaker Oats, president of product management at Ameritech and SBC (currently AT&T), chief marketing officer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. A communications innovator, Diane was recognized as such with Ragan Communications’ 2020 Top Women in Communications Trailblazer Award. She holds an MBA from Harvard Business School, a BA from Smith College, and is the author of the book ADAPT: Scaling Purpose in a Divisive World.

Diane Primo is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
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Success and Leadership

Transcendence is Built on Strong Culture

Success and LeadershipDiane Primo
Eight Attributes Worth Cultivating Companies are immensely interested in culture. Those that lead understand it offers them a distinct competitive advantage. Where would Nike or Microsoft be without their culture? The answer is “not so successful.” For purpose-driven companies, culture protects the things that matter most: a singular focus on...