Consumer data privacy has been a hot-button issue for a while, but with new regulations and shifting consumer mindsets, it’s even more critical to address. The question isn’t whether to keep collecting consumer data, but how best to communicate the advantages of data sharing and assure consumers that you’re using...

How do companies fully take advantage of AI’s magic when it comes to marketing efforts? Although this is traditionally in the domain of marketers themselves, CEOs also need to have a basic understanding of how to use AI in this realm. Here’s a high-level overview for the C-suite on what...