From snail mail to email marketing, the industry has always been changing to adapt to consumer behavior. In the 1990’s, marketing mainly stuck to a static, one-size-fits-all approach, relying on straightforward tasks that did not seem to move the needle. In the 2000’s when the digital age brought search engines,...

Do you know how your prospective customers make buying decisions? The facts might surprise you. It used to be that customers would begin the process relatively uninformed, then progress through a linear buying journey that involved engaging with a sales rep fairly early on. Now, it’s a whole new world....