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CEOWORLD magazine - Archive in Charlie Reading

Charlie Reading

Charlie Reading

Charlie Reading is the director and founder of five companies: Efficient Portfolio, Efficient Portfolio Investments, Efficient Portfolio Wealth Management, E-Paraplan and Tribeathlon. He is a passionate entrepreneur who is dedicated to helping others thrive i their personal and professional adventures. Charlie is also author of Entrepreneurial Happiness (LID Publishing, 2020) and you can visit his website here. Charlie Reading is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.
Executive Insider

Becoming the Expert

Executive InsiderCharlie Reading
Imagine that you needed specialist surgery. Who would you turn to? Would it be your car mechanic? Would it be your plumber? I don’t know about you, but given that I wanted them to operate on me,  it’s unlikely they’d be my first choice! I trust my mechanic with my...
CEO Briefing

The Laws of Attraction Marketing

CEO BriefingCharlie Reading
Let’s get straight to the point. Marketing has evolved. The quicker you can accept and embrace this fact, the sooner you can start reaping the rewards in your business. You only need to take a look at the boarded-up shops on your high street to understand that consumer behaviour has...