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Friday, November 15, 2024
CEOWORLD magazine - Archive in Carrie Melissa Jones

Carrie Melissa Jones

Carrie Melissa Jones

Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is co-author with Charles H. Vogl of the new book Building Brand Communities: How Organizations Succeed by Creating Belonging. Carrie Melissa Jones is an opinion columnist for the CEOWORLD magazine. Follow her on Twitter or connect on LinkedIn.
CEO Agenda

Bringing Your Offline Community Online? Use These 6 Tips as a Guide

Many brands invite customers worldwide to connect in digital space. Fitbit, Salesforce, and Sephora are all examples of brands that do this successfully, involving tens of thousands of people. Many more try, and fail. In our pre-COVID world, these online spaces were supplements to offline communities. But in this new...