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Beth Fisher-Yoshida

Beth Fisher-Yoshida

Beth Fisher-Yoshida, Ph.D., CCS, is a global expert and educator in negotiation and communication. She’s the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. Her new book, New Story, New Power: A Woman’s Guide to Negotiation, helps women of all ages make successful negotiations a reality.


Beth Fisher-Yoshida is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.
Beth Fisher-Yoshida
CEO Advisory

The Stories We Tell Ourselves Make—or Break—Our Negotiations

How many times have you thought you were negotiating with someone but were actually having a monologue with yourself?  It happens all the time. Take the case of Priya, who was meeting with her boss to negotiate her job responsibilities, a promotion, a change in title, and a raise:  Priya...