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CEOWORLD magazine - Archive in Atul Minocha

Atul Minocha

Atul Minocha

Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.

Atul Minocha is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
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CEO Agenda

3 Myths, 2 Companies, and 1 Difference That Can Delight or Dismay Your Customers

CEO AgendaAtul Minocha
Though most complaints about air travel start at 30,000 feet these days, I recently experienced an airline snafu at ground level. The experience with this premier airline – and one I had with another premium brand – gave me an education on the current whipsaw state of customer satisfaction. These...