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CEOWORLD magazine - Archive in Amanda Proscia

Amanda Proscia

Amanda Proscia

Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in a variety of other agencies and businesses, spanning from the very large ones to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is.

Amanda Proscia is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn, for more information, visit the author’s website CLICK HERE.
Amanda Proscia
CEO Insider

I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO InsiderAmanda Proscia
With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. The following excerpt captures many of the conversations I have with CEOs...