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CEOWORLD magazine - Archive in Allison McGuire

Allison McGuire

Allison McGuire

Allison McGuire, Director of Marketing at Paper Mart, has an accomplished history of building online marketing and ecommerce programs. Under her direction, the company has launched a variety of new marketing channels that have taken the 97-year-old business to the next level.
Education and Career

4 Questions to Help You Think Like a Startup Even if You’re an Established Brand

Whether you’re a fledgling startup or an industry giant, ask yourself these key questions about what your brand represents — and where you want to go.  It doesn’t matter if you’re launching a startup, at the helm of a family-run small business, or working for an established corporation — hitting...