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Adam Witty

Adam Witty

Adam Witty, co-author with Rusty Shelton of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant, is the CEO of Advantage|ForbesBooks. Witty started Advantage in 2005 in a spare bedroom of his home. The company helps busy professionals become the authority in their field through publishing and marketing. In 2016, Advantage launched a partnership with Forbes to create ForbesBooks, a business book publisher for top business leaders. Witty is the author of seven books, and is also a sought-after speaker, teacher and consultant on marketing and business growth techniques for entrepreneurs and authors. He has been featured in The Wall Street Journal, Investors Business Daily and USA Today, and has appeared on ABC and Fox. Adam Witty is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.
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Education and Career

How To Launch A Business While Working On Your Degree

Education and CareerAdam Witty
Many college students worry about how the job market will treat them once they graduate – especially these days with a recession created by the COVID-19 pandemic. But entrepreneurially minded students could give themselves a leg up on the competition by launching their own businesses now, building their skills, their...
CEO Insider

How To Establish Your Company’s Core Values

CEO InsiderAdam Witty
When Google first emerged as a tech firm to be reckoned with, co-founders Larry Page and Sergey Brin conceived an unofficial motto for the corporate code of conduct. A subtle jab at the corporate overlords of competing tech companies, this axiom was resonant, plain, and powerful: Don’t be evil. Internally,...