CEO Confidential

6 Ways Smartphones Have Changed the Way We Do Business

Smartphones (and any mobile device) used to merely be paperweight. However, during the last decade or so, this “small” tech has become a titan of technology of the 21st century.

Not just for consumers, either. Businesses, companies and national organisations are utilising the “million-dollar features” Smartphones have to offer. Here are 6 ways Smartphones have helped businesses do better business.

  1. 360-degree Ads 

    2017 was a big year for trendy features in Smartphones (and technology in general). One of those innovative trends is augmented reality, VR and AI – together. The Asus Zenfone AR and Galaxy S8 Plus (with nifty Galaxy S8 Cases) are both phones that allow virtual reality. And, by association, virtual reality advertisements.  What this means for you is: being able to craft more interactive (and jaw-droppingly awesome) mobile ads. Ads that definitely put your business above the competition down the street and across town. Speaking about mobile ads…

  1. “Zero In On” 

    Eric Savitz of Forbes, in 2012, went so far as to say “The Global Mobile Advertising Revolution Has Arrived.” They made this claim because mobile devices (mainly Smartphones) reached more people than PCs did – in one third of the time. In 17 grueling years, the PC world reached 1B connected devices. Eric went on to say that “Smartphones will reach 10 billion in 5 years.”Was he right?

    Let’s see. According to Electronics360, there were over 20 billion connected devices in 2017. Are we undergoing a revolution, though? Perhaps. Jonathan Bacon, writing for Marketing Week, argued that we now have the chance to create every single ad based on human-specific information. Information regarding only the sole user of a particular mobile device. This is grand news for brand engagement and awareness, and not a concept not available to our advertising forefathers Ogilvy, Schwab, Hopkins, etc.

  1. Social Networks 

    Many businesses make an online presence for themselves – to stay relevant. Twitter, Instagram and LinkedIn are a small of social media platforms “welcoming their arms” to companies and organisations.

  1. No More Waiting 

    Serious businesspeople are busy. Back in the “old days” of technology (5-10 years ago), when you sent an email or left phone message – you usually had to wait a day or more for a response. There was no other option, remember? (Thank God, we don’t live in the age of mail anymore – those weeks-long waiting times must have been grueling.)As long as you have a Smartphone, you have a plethora of apps and messenger services at your disposal. Turn on push notifications and presto – you receive your messages and emails almost immediately. Let’s take a moment to appreciate the era we live in. Smartphones truly have made our businesses easier to manage.

  1. Do More Anywhere 

    This next point is perhaps taken for granted: the ability to connect, anywhere, at any time. With Smartphones, all we need is a Wi-Fi signal and we can access literally hundreds of media and services. If you have to travel overseas for a business meeting, and must delegate “control of the wheel” to someone else – Smartphones let you keep track of what’s happening with your company with a host of apps. (While you’re in another country.) Let’s take a moment to comprehend this fact: we can now do what people in the 1980s and 1990s dreamed of.

  1. Networking 

    You and I both know that keeping communication simple and easily connected, is paramount for a successful business. However, never before has keeping in touch with clients, prospects, acquaintances and colleagues been easier. Building rapports with as many people as possible, in so short a time, is a reality. This reality wasn’t always so. Businesses who are keen on using Smartphones to network have a tremendous business advantage over those who don’t.

Not only have smartphones and tablets changed the way we do business with each other, they’ve changed our productivity levels – allowing us to serve more customers, on a larger scale, in as little time as possible. (With admittedly little effort.)

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Himanshu Agarwal
Himanshu Agarwal is the Founder & CEO of a Digital Marketing firm SmartWeb. He is an online market analyst, startup strategist and a writer.
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