Market Explainers

Six years ago, I lived a very different life, a life where everything I did was planned down to the minute, every deadline was met well before the due date and any time left over well that would be filled with more doing. I have now spent the past six...

We live in a competitive marketing scenario, where emerging trends and technology are a part and parcel of our lives. In this ever-changing space, Digital marketing is something that is making waves due to the technological advances associated with it. But did you know that a digital marketing certification can...

Top 10 list of risk mitigation considerations for returning to the office. Are your office spaces ready for staffers to get back to work? As many business leaders are contemplating a return to work, it has become clear that the transition back to the workplace must be planned and adjustments...

You can be an exceptional leader and act decently at the same time. Leadership and common decency are not mutually exclusive ideas. In fact, great leaders are often decent human beings. Of course, many are not. It’s the last point that we need to shine a light on. Surely, I...

Aside from a great product, clients, consumers, and customers make return purchases based on the service they received. Although we give the "service industry" its name because they provide a service (offer us food, coffee, or someplace to sleep), the underlying reason is that their "product" is more or less...

People with a success mindset approach issues proactively, not reactively. They remain cool and composed and encounter challenges squarely. They are unmoved by external distractions and disturbances. They don’t believe in criticizing, complaining, and condemning. They are filled with a positive, right, and strong attitude. They associate with positive people...

The world has changed so much in the last few months, its barely recognisable.   We are no longer able to keep our worlds of work and family separate, having had the two smashed together in the most unorthodox way.  We are now leading our organisations from the comfort of...

The COVID-19 pandemic brought about an endless publication of articles, webinars and discussions about how to lead through a crisis. There is no doubt that organisational strategy was shaken up as business models were shifted and revenue targets were downgraded. There is also no doubt that teams everywhere had to...

Globally it is observed that there is a widening gap between the employers and the employees and the superiors and the subordinates. There are plenty of articles publishing globally with vast viewership where bosses are often blamed with the exit of talented employees. Most employees often complain that they leave...