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Tuesday, October 23, 2018

Higher Ed Examiner

Higher Ed Examiner

Marketing Based on Age Doesn’t Work: Here’s What Does

Here’s a challenge for you. You work for a menswear manufacturer with a reputation for producing men’s shirts. You’re looking to develop a new brand that will stand out in your marketplace. What do you do? Do you try to create a shirt that will appeal to millennials? A shirt...
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