C-Suite Insider

The recent buzz around “social commerce,” a concept that emerged from the intersection of social media and e-commerce, is already changing the way people shop ... Merchants investing most of their time studying how to do business on the leading electronic commerce platforms in Asia may soon find themselves falling...

Growth is always good, right? Not necessarily, according to a small but growing cohort of contrarian entrepreneurs. They’re taking a critical look at the unicorn growth model favored by companies like SpaceX and LimeBike and concluding that it creates as many problems as opportunities. To understand why, we need only look...

More and more, customers are growing jaded and bored with typical marketing methods. If you really want to capture their attention, you need to get off their screens and off the page, and meet them where they really are, in the real world. This is where experiential marketing initiatives come...

Roughly 289 million people in America have some kind of health plan. That leaves about 9 percent of the population not covered, giving us a 91 percent coverage rate. We get our health insurance from the following sources: we enroll in our employer-offered plans (or, as CEO, the plan we...

Variety, they say, is the spice of life. This line is not just true for life in general, but applies to offices and workplaces too. Diversity has been a well-contested topic, given talent dispersion and seasonalities in work.. And most companies are aware of this trend, so much so, that...

During a recent episode of our What Anyone Can Do podcast, Randy Cantrell and I interviewed, Thomas Anglero, Director of Innovation, IBM Norway.  Interestingly enough, we spent very little time talking about the specifics of Artificial Intelligence and other technologies that are poised to change the world of work as...

Could Adwords be the digital marketing solution your business has been searching for? Check out this straight-forward run down of all the pros and cons, and decide if using Adwords to promote your business is a smart move. You urgently want to increase your visibility and increase traffic to your...

Being able to launch your very own business may sound like the ultimate American Dream to many. However, launching your very own startup comes with its own unique challenges and struggles. Starting a new business may seem like a fantasy come true but only a small percentage of businesses actually...

For the past 16 years, our agency has seen quite a few changes and evolutions brought on by the industry. There has been a lot of navigating through the choppy waters that comes with agency work including corporate restructuring, mergers and the natural movement of personnel. The only way we...

The average chief executive makes 278 times the pay of a typical company employee, according to a new study by the Economic Policy Institute, which analyzed executive pay between 1978 to 2018. The study found that in 2018, Chief executives at the US’s top 350 companies were earning an average...