C-Suite Insider

Bill Price
C-Suite Insider

The Benefits of a Frictionless Strategy

The media sometimes paints the picture that organizations that cut costs are also cutting corners and creating poor customer experiences. The assumption is that long waits on the phone, delayed flights, and confusing bills are all signs of cost-cutting at the customer’s expense. But this need not be the case...
Fotis Pantopoulos
C-Suite Insider

Strategic Communication and Public Image

Strategic Communication is the management of organizational communication to achieve specific objectives. It includes the development and implementation of plans, programs, and activities to influence or change attitudes beliefs, or behaviors of target audiences. In short, Strategic Communication is about getting your message across to others to achieve your desired...
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