Portugal Insider - CEOWORLD magazine

Strategic Communication is an essential process that involves the effective communication of a message or messages to a specific target audience using various strategies and channels to achieve a desired outcome. Whether it's a company or a nonprofit that communicates with employees, organizations communicating with donors, or political campaigns communicating...

Critical thinking

It’s Not A Pipeline Issue

Jhaymee TynanCritical thinking

As a woman of color, I have been fortunate to have advocates in my network who have stepped up to help me drive my career path upward. Through building my network both internally and externally, I have met hundreds of Black and Brown women who are achieving incredible things in...

Critical thinking

Understanding Your Customers to Drive Your Marketing Efforts

Ryan JenkinsCritical thinking

Understanding how your marketing efforts help drive business can help you find new customers and create trust and loyalty. In order to determine if your marketing is reaching the customers in your target market, you need to understand that specific customer set and how their actions affect your business. Knowing...

C-Suite Challengers

“I’ll Have What They’re Having” – 3 Reasons Not To

Robin LandaC-Suite Challengers

In a memorable scene from director Rob Reiner’s When Harry Met Sally, written by Nora Ephron, we see Sally (Meg Ryan) and Harry (Bill Crystal) having a discussion about sex in a crowded deli restaurant. To prove a point, Sally fakes a vocally robust climax. If you’re not familiar with...

Business Transformation

Connecting With People On Linkedin: Understand The Ways Of Doing It

Alexandra DimitropoulouBusiness Transformation

LinkedIn is a great way to build your professional network. You can meet people with similar interests and talk about projects or industry news. You can even attend networking events and exchange tips. Creating a quality professional network on LinkedIn requires some balance. When connecting with people, remember to be...

Big Picture

The Power of Service Quality, Strategic Communication and Negotiations in Achieving Business Success

Fotis PantopoulosBig Picture

Are you looking for the key to success in business? Do you want to learn how to juggle service quality, strategic communication and negotiations? If so, this article is for you! We'll explore the dynamic nature of this triplet, and how mastering it will help your business succeed in today's...

CEO Insider

Want Your Business to Succeed? You Need to Learn the Lesson of “The Pretzel Maneuver.”

Lt. Col. Brian L. SladeCEO Insider

On December 8, 2007, I experienced one of the most dangerous moments of my time as an Apache helicopter pilot fighting against the Taliban. But the lessons I learned from that experience helped us win that day and kept me and my men alive in future engagements with the enemy....

CEO Insider

Smile Is Expensive

Dr. Salla Vijay KumarCEO Insider

KEEP SMILING. Since the last four and half decades, I have been compelled to believe that a smile costs nothing but gives much, it enriches those who receive, without making poorer those who give. Contented on the same, I have been professing the same with family, friends, neighbors, temporary/ transit...

CEO Spotlight

Neil Mirchandani Turned Two Couches into a Multimillion Dollar Event Rental Empire

Anna PapadopoulosCEO Spotlight

From the entertainment industry mecca of the South, in Atlanta, Ga., Neil Mirchandani leads a multimillion dollar event furnishing company, LLL Event Furnishings & Rentals. Mirchandani, who turned DJ to founder of the top provider for films and music videos, has even had some pieces featured on the hit Netflix...

CEO Spotlight

Why Company Culture Is The Number 1 Thing You Have To Focus on in 2023, According to CEO Nikki Corson

Anna PapadopoulosCEO Spotlight

One thing often repeated by CEOs, founders and entrepreneurs is that it’s the people that make your business. Most anyone can produce a useful service or awesome product, but do you have the team in place that believes in your mission? Do you have the marketing team with the vision?...

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archivePortugal Insider

Critical Mistakes to Avoid in Strategic Communication

It’s Not A Pipeline Issue

Understanding Your Customers to Drive Your Marketing Efforts

“I’ll Have What They’re Having” – 3 Reasons Not To

Connecting With People On Linkedin: Understand The Ways Of Doing It

The Power of Service Quality, Strategic Communication and Negotiations in Achieving Business Success

Want Your Business to Succeed? You Need to Learn the Lesson of “The Pretzel Maneuver.”

Smile Is Expensive

Neil Mirchandani Turned Two Couches into a Multimillion Dollar Event Rental Empire

Why Company Culture Is The Number 1 Thing You Have To Focus on in 2023, According to CEO Nikki Corson

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