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C-Suite Advisory

Should Marketing Get a Free Pass on ROI?

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...
Peter Baics
Business Transformation

Why Baix &Co. Is Just the Sort of Fresh Take on F&B Operations Restaurant Owners Are Looking For.

In the world of F&B, nothing replaces experience. Baix & Co., an independent restaurant and F&B operations consultancy, collaborates with businesses to deliver highly personalized, authentic food experiences. From managing operations to crafting a next-level strategy for restaurant owners. Peter Baics, Founder of the UK-registered operation, uses his two decades...
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