archiveChief visionary officer Insider

Melissa Houston
Chief Executive Insights

How to take the value of your content further in business

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...
Desktop- as-a-Service (DaaS)
Big Picture

DaaS: Try DIY or Pass & Choose SaaS?

Last year may be in the rearview, but it’s a year that has permanently changed the way we work, to say the least. Even companies that decide to return to in-person work aren’t likely to completely go back to pre-2020 structure. What’s likely is that many companies will have at...
CEO Insider

Building a Stellar Board for Your Business…

Recently, one of the leading think tanks conducted an intensive survey and discovered that the top five corporate risks are HIPPA connected. These concern areas include Cyber, Culture, Privacy/Identity, Information/Technology, and Crises Response Process. Navigating this dangerous terrain requires that your C-Suite and your Board work in concert, which is...
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