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CEO Spotlight

CEO Spotlight: Choong Whan Park Examines the Importance of Consumer Psychology in Branding

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...
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