archiveChief Customer Officer Insider

Nathan Baird
Big Picture

5 tips for designing a successful ideation workshop: The perfect (brain) storm Part 1

I hear it time and time again that ‘a shortage of ideas isn’t our problem in innovation, it’s our inability to implement.’ Implying that ideas are the easy part! I strongly disagree.  Yes, anyone can come up with ideas, but what is actually needed is differentiated, relevant and value adding...
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