archiveChief Customer Officer Insider

TikTok has become a powerhouse advertising platform over the past few years and continues to bring in new users in every demographic than any other social media platform. You need to advertise on TikTok to reach new audiences, expand your brand's reach, and boost sales. While TikTok may have started...

Disney’s no doubt well-intentioned “Reimagine Tomorrow” campaign has backfired. Why? “We are excited to introduce Reimagine Tomorrow, an effort that embodies Disney’s long-standing commitment to diversity, equity and inclusion efforts and shines a light on the scope of our aspirations,” declared Latondra Newton, Senior VP and Chief Diversity Officer for the...

Lately, I hear a lot of prospective Ph.D. students complaining about uncooperative supervisors. In the beginning, I used to understate these complaints thinking that these are very infrequent but gradually realized that having a bad supervisor is quite common. Now ‘bad’ is a relative term; it is not necessary that...

I hear it time and time again that ‘a shortage of ideas isn’t our problem in innovation, it’s our inability to implement.’ Implying that ideas are the easy part! I strongly disagree.  Yes, anyone can come up with ideas, but what is actually needed is differentiated, relevant and value adding...

You Shouldn’t Trust Your Gut as a Decision Maker: Here’s Why The biggest falsehood in business leadership and career advice may also be the most repeated: “go with your gut.” Surely you heard this advice often, as well as some variations of that phrase, such as “trust your instincts,” “be...

Have you decided to drop out of college? Or, maybe you are not just there but pretty close to dropping out. The decision to drop out of college is and should never be a whimsical one. It involves an active consideration of your surrounding circumstances that ultimately determine your future....

We live in a world today which is fiercely competitive. Every individual is striving hard to remain ahead of the curve and find suitable career opportunities. One of the prime ways of doing this is by taking the big leap to cities that are known for the ease of doing...

As companies embrace digital transformation, it'll be important to remove the barriers between people and departments that prevent the business from moving forward. Here are three strategies to encourage collaboration. Today, companies are under more pressure than ever to boost efficiency, cut costs, and beat the competition. That's why 70% of...

The rise of young entrepreneurs is not a case of the recent past. It has been quite a while since the younger population is taking up risks to establish and manage businesses. We have many examples before us, about people who started very young and are now highly successful entrepreneurs....