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How Brands are Winning Customers that Stay Loyal for Decades with Empathy

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...
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Top 10 Reasons to Hire an M&A Advisor

Going through a transaction alone is fraught with costly pitfalls and risks. In today’s hot mergers and acquisitions (“M&A”) market, business owners are being approached directly with offers to sell their business. With a buyer in-hand, many owners charge ahead on their own without seeking the advice of experts. A...
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