info@ceoworld.biz
Friday, April 26, 2024

CEO Insider

CEO Insider

Puffery Equals Peril for Corporate Reputations – and in Courts of Law

Companies make lofty claims designed to market their products, bolster their brands and support their equity value; for the most part, they have been accepted as aspirational in nature and not necessarily to be taken literally. But when companies make claims that set high stakeholder expectations in areas that are...
1 78 79 80 81 82 159
Page 80 of 159