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CEO Insider

CEO Insider

Making Personalization a Priority

Increase Your ROI Through Customer-Centric Engagement, with consumers using a myriad of physical and digital channels to browse and buy, marketers need to become more strategic in how they both engage digital shoppers and encourage purchase. When you add the additional layer of being bombarded with messages from competitors and...
CEO Insider

Simplifying Business Transformation

Simplicity is the Ultimate Sophistication, so said Leonardo Da Vinci. The world realizes this and is constantly striving to achieve it. Corporations, institutions; world bodies and even the governments – everyone is in pursuit of simplicity. This craving is driven by the premise that simplicity leads to sustainability and makes...
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