Keter CEO Alejandro Pena Says a Consumer-First Ethos Drives the Outdoor Furniture Firm
The global COVID-19 pandemic caused seismic shifts in human behavior, ranging from telecommuting to baking bread. Outdoor gatherings gave people a safer way to mingle and a break from being inside. Such behavioral changes whetted customers’ already strong appetite for designing an “outside room” as an extension of the home. ...