C-Suite Agenda

C-Suite Agenda

When It Comes to Influencer Marketing, Don’t Take Shortcuts

Many view Influencer Marketing as a cheat code. They seek out partnerships with celebrities to buy their way into benefitting from the influencer’s authority, knowledge, and social following. These firms don’t understand the importance of confirming that their brand’s values, beliefs, personality, and interests are aligned with the influencer. Creating...
C-Suite Agenda

COVID-19 – Your Chief Innovation Officer

"COVID-19 became my Chief Innovation Officer." Diane Sullivan, CEO of Caleres, described the 90% drop in revenue of her $2.8 billion global footwear company as a near-death experience. She credited innovation as the reason the company survived and thrived. The COVID challenge drove innovation and made Caleres a stronger company....
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