C-Suite Agenda

C-Suite Agenda

Loyalty Lore and Truisms

The many “truisms’’ of customer loyalty lore are mostly a set of mythologies to deceive the gullible and exploit the innocent. Let us explore these mythologies and then talk about best practices for customer satisfaction and customer loyalty research. The Mythologies: Rising customer satisfaction scores are positively correlated with increases...
1 134 135 136 137
Page 136 of 137