Banking and Finance

Starting with the definition -for those unfamiliar with the term- of what a convenience product is, we would say it is the type of consumer product and service that consumers buy more frequently with minimum buying efforts and comparisons. You may also listen to people refer to them as low-involvement...

As a business leader, it can be easy to get caught up in the company’s day-to-day operations. You may find yourself sacrificing your personal health for the company’s sake, thinking it’s necessary to succeed. Good luck with that. Neglecting your personal health can have a negative impact on your business....

Despite significant advances in recent years, women still face a range of unique challenges when it comes to entrepreneurship and the road to success can be a bumpy one. A recent article in Forbes magazine highlights the pitfalls that exist for female business owners - everything from difficulties entering certain...

Until your company reaches around a million dollars in sales per year, you could go under almost any day.  I mean, of course, every business is different. You’re not likely going to need a million dollars to run a naturopathy office or a handmade furniture studio for the long haul. ...

Have you thought about investing in bonds? Well, they may not be the first thing that comes to mind. Stock market investment is in vogue, the arena of excitement, anticipation, risks, and profits. The market has so much drama that people tend to forget about bonds. Moreover, people believe that...

One of the biggest challenges for companies in transitioning to remote work is how to handle layoffs. Having helped 21 companies transition to hybrid and remote work, I can attest that planning for the whole workers' lifecycle, from onboarding to offboarding, is critical as part of effective remote and hybrid...

It is true that - while observing the business reality - we often wonder how modern businesses think about Strategic Communication. This reflection led me to this article, in order to explore how modern companies use Strategic Communication to their advantage and how you can recognize its correct or incorrect...

Businesses constantly face challenges – employment demands, competitive threats, regulatory changes, tight labor markets, adapting to new workplace models, changing customer preferences, supply chain and production issues, and more. However, nothing poses a greater challenge to an executive team than economic uncertainty. It is very difficult to follow a strategic...

Completing a purchase is the final step of a successful marketing strategy. People will do anything and claim anything to sell their products, yet, customers are not that easily convinced. As marketers gain experience as time goes by, so do the buyers. Every potential client has an idea of what...

Make your application stand out to increase your chances of winning. Before customizing your application, you must first become acquainted with the award's criteria and requirements. Furthermore, underline why you deserve to win by outlining your successes and achievements clearly, concisely, and persuasively. With these tips, you may distinguish your award...