Sam Kestenbaum, co-founder and CEO, ParmCrisps and THINSTERS. Sam co-founded That’s How We Roll, LLC, parent company of ParmCrisps and THINSTERS in 2013 and has been the driving force with the company since. Sam has earned a B.S in Business Finance from Florida Atlantic University and currently resides in New Jersey with his wife and two young children. Sam Kestenbaum is an opinion columnist for the CEOWORLD magazine. Follow Sam on LinkedIn.