info@ceoworld.biz
Thursday, March 28, 2024
CEOWORLD magazine - Archive in Owen Loft

Owen Loft

Owen Loft

Owen Loft is a co-founder of Socium Media, a performance-focused digital marketing agency specializing in paid search, paid social, and SEO. Socium operates with one goal in mind — to grow your business. Owen Loft is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
CEO Agenda

3 Precautions to Take During Marketing Budget Talks

Marketing is the engine that drives sales. It builds awareness, increases visibility, nurtures trust, fosters loyalty, and can position a brand as the obvious purchasing choice. Just one problem — it comes at a cost. As department-store magnate and marketing pioneer John Wanamaker so aptly noted, “Half the money I spend...