Nir Bashan, founder and CEO of The Creator Mindset LLC, teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and find more meaning in their work. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, JetBlue, and many others. He has also worked on numerous albums, movies, and advertisements, winning a Clio Award and receiving an Emmy nomination for his creativity, and was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena. He lives in Orlando, Florida. His new book is The Creator Mindset.: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill; August 2020). Nir Bashan is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.