Prof. Dr. Michael R. Czinkota

Prof. Dr. Michael R. Czinkota

Prof. Michael R. Czinkota is an associate professor of marketing and international business in the McDonough School of Business at Georgetown University. He is also the chaired professor emeritus for internationam marketing at the University of Birmingham in the United Kingdom.

Dr. Czinkota is the former Deputy Assistant Secretary of Commerce in the United States Department of Commerce (1987-1989) and a former head of U.S. delegation for Organisation for Economic Co-operation and Development (OECD) Industry Committee in Paris (1987-1989). From 1986-1987, he was a Senior Advisor for Export Controls in the U.S. Department of Commerce.


Prof. Dr. Michael R. Czinkota is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
C-Suite Advisory

Marketing The Olympics VS. The Super Bowl: Some Key Differences

The Super Bowl reached viewers around the world, but Olympic advertisers will be communicating with a much broader audience from diverse cultures who will bring with them a different set of interests and emotions. To persuade such a multicultural audience, advertising will need to seek commonalities of the mind and...
1 2
Page 2 of 2