info@ceoworld.biz
Thursday, October 10, 2024
CEOWORLD magazine - Archive in Kim Courvoisier

Kim Courvoisier

Kim Courvoisier

Kim Courvoisier, Senior Director of Content Marketing and Strategy at Chargebee. Kim Courvoisier is an accomplished content leader and strategist with over 15 years of experience in content marketing, specializing in both B2B and B2C SaaS sectors. She is dedicated to creating compelling, data-driven content that drives awareness, conversion, and retention across diverse customer segments.


Kim Courvoisier is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn
Modern Office
CEO Briefing

Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy

I recently came across an article titled "Subscriptions are hard to cancel and easy to forget by design" by Nerdwallet that throws some shade on certain aspects of subscriptions. The piece discusses how consumers often face hurdles when trying to end subscriptions, leading to what's known as subscription fatigue. According...