Dr. Katrin Muff

Dr. Katrin Muff

Dr. Katrin Muff, Ph.D., Professor of Practice, LUISS Business School, Rome, Italy and Director of the Institute for Business Sustainability, Lucerne, Switzerland. She is an internationally recognized thought leader in the transformative space of sustainability and responsibility. Dr. Katrin Muff is an opinion columnist for the CEOWORLD magazine.
CEO Insider

Thinking in different innovation horizons How to secure the existing business without missing out on future opportunities

There is not a day the pressure of making the numbers isn’t present. Each day sometimes feels like an endless fight. Customers have growing needs and no sooner than these are met, new needs emerge. Securing the existing business seems like a relentless race against time and ever-present competitors. In...