Karla Raines

Karla Raines

Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. The experience crystallized her intuitive process and inspired her to reverse engineer what she’d taught herself to do over years of hands-on practice. Karla’s forthcoming book Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven Organizations shares the story of her inventive strategy process through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Learn more at Differentiation Zone.

Karla Raines Books: Differentiated: The Breakthrough Approach to Strategy for Organizations Driven by Purpose (My Life Is a Work of Art Press; January 18, 2021).

Karla Raines is an opinion columnist for the CEOWORLD magazine. You can follow her on Goodreads, Twitter Facebook, and LinkedIn. Learn more at Differentiation Zone.
Chief Executive Insights

Three Steps to Differentiation Success

The pace of change is unheralded. Broad consumer trends quickly become widely adopted norms. Clubhouse competes with Zoom and Facebook as people seek new ways to connect and converse. Why watch (or listen) to someone else’s story when you can narrate your own? My work with purpose-driven organizations spanning arts...