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Thursday, March 28, 2024
CEOWORLD magazine - Archive in Josh White

Josh White

Josh White

Josh White is the Principal and Creative Director of NYC-based brand and design agency, OffWhite Co. With more than two decades of transforming some of the world’s most successful consumer product companies through the intersection of brand strategy, creative product development, innovative packaging, and technology, White’s award-winning holistic creative systems have played a key role in reinventing brands and helping clients find the secret sauce to advance their companies to the next level. Josh White is an opinion columnist for the CEOWORLD magazine. He can be found on Linkedin.
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CEO Advisory

Top Mistakes Companies Make When Rolling Out New Products

As CEO, there's nothing more exciting than launching a product — whether it’s a brand new offering or extension to an established line. Yet, no matter how innovative the concept, exhilaration can quickly turn to disappointment if your company’s branding strategy and rollout don’t ladder up to the same level....