Jimmy Robinson, co-founder, PingPong Digital, Europe's leading Chinese digital marketing agency, specialise in Social media account management and social media campaign creation, Chinese language websites, mobile and online marketing campaigns. Jimmy studied Chinese and management at the University of Sheffield and upon graduating spent a couple of years working in Beijing at M&C Saatchi where he managed campaigns for VW, Audi and Bentley. He now heads up Operations at PingPong Digital and is also leading the way in how big data will help drive social marketing campaigns in the future through the development of PingPong Analytics. Jimmy Robinson is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.