Fotis Pantopoulos

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Fotis Pantopoulos

Fotis Pantopoulos is a Teacher, Communications Specialist, Strategic Communication & Organizational Behavior Researcher, and Business Communication & Public Relations Consultant. He is the creator of the projects My name is Teacher in Greece, Innovatebiz in the Netherlands, and Co-Owner at INVESTIMA LLC in the USA, where he is active in fields related to Communication. For any questions or comments, you can contact him at fpantopoulos@investima.us, follow him on Facebook or connect on LinkedIn.

Fotis Pantopoulos is an opinion columnist for the CEOWORLD magazine. Connect with him through Facebook and LinkedIn.

Big Business

Communication and Marketing or Communication in Marketing?

Big BusinessFotis Pantopoulos

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...

Chief Executive Insider

Strategic Communication and Public Image

Chief Executive InsiderFotis Pantopoulos

Strategic Communication is the management of organizational communication to achieve specific objectives. It includes the development and implementation of plans, programs, and activities to influence or change attitudes beliefs, or behaviors of target audiences. In short, Strategic Communication is about getting your message across to others to achieve your desired...

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