Evette Cordy

Evette Cordy

Evette Cordy is curious – and she’s passionate about making you curious, too. As an innovation expert, registered psychologist, chief investigator and co-founder at Agents of Spring, she identifies opportunities and facilitates new ways of thinking in organisations. Evette is also author of the book Cultivating Curiosity: How to unearth your most valuable problem to inspire growth. Curious to find out more?
CEO Insider

Why you need to first become a problem finder, not a problem solver

In the early 1970s, Dr. Min Basadur was working as a company-wide creative problem-solving consultant at Procter & Gamble in the USA, when he got a call from a team in product development. ‘We need some help,’ Basadur remembers the team leader told him. For six months, the team had...