CEOWORLD magazine - Archive in Eddie Reeves

Eddie Reeves

Eddie Reeves

Eddie Reeves is a partner at Vianovo, a strategic communications boutique with partners in Austin, Dallas/Ft. Worth, New York, Washington DC and Mexico City. Mr. Reeves has served as an award-winning newspaper columnist, a mayoral spokesperson and speechwriter, a Capitol Hill press secretary, a Wall Street communications executive, and a FORTUNE 1000 technology marketing vice president.

Eddie Reeves is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Executive Insider

You Have a Candidate, Not a Company!

The gasps were audible – as were a few snickers. That’s what I heard not long ago when I told a gathering of senior corporate executives that that they should stop thinking of their brands as companies and start thinking of them as candidates.  What did I mean by that? ...