Dr. Selena Fisk

Dr. Selena Fisk

Dr. Selena Fisk is a data expert and consultant who is passionate about helping others sort through the ‘numbers’ to tell the real stories and lead positive change. She fiercely advocates for a world in which we are all data-informed, not data-driven. Selena has mentored executive, senior, and middle leaders, as well as hundreds of others in data storytelling, which has positively impacted the organisations in which they work. With her background in teaching, she has developed resources to promote data storytelling in schools, including two books and an online self-paced data storytelling course. I’m Not A Numbers Person is her third book.


Dr. Selena Fisk is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
Dr. Selena Fisk
C-Suite Advisory

Why leaders should be data-informed, not data-driven

Over the last decade, there has been a sharp increase in the expectation for leaders to use data to guide their decision making. Data is a useful resource in our organisations because it helps us understand how we are performing, where things are going well, and where we should focus...