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Tuesday, March 19, 2024
CEOWORLD magazine - Archive in Deren Baker

Deren Baker

Deren Baker

Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media, and e-commerce industries. He has previously held senior roles at Travelocity, Switchfly, and ezRez.
Education and Career

3 Ways to Boost Marketers’ Confidence in Their Big Data

Today’s marketers love data, but they’re shaky about how to use it. While 42 percent of marketers agree big data is their top priority for 2015, a meager 14 percent of them feel confident about using data effectively, according to a recent Millward Brown Digital study of 400 U.S. brand...